Marketing in 2025? It’s getting a glow-up—less fake, more interactive, and way smarter. Budgets might be tight, but creativity is in overdrive over here at Studio Caviar. Here’s are our top five predictions for the year:

1. Keeping It Real: Authentic Content & Humanised Design

Forget picture-perfect, overly polished content—people want the raw, unfiltered realness. Influencers are shifting from staged promos to sharing brands they actually love. And design? It’s all about those personal, human touches—handwritten fonts, candid photos, and a little “perfectly imperfect” energy.

2. Interactive Marketing: Get Involved or Get Ignored

Marketing isn’t just something you watch—it’s something you experience. From VR and AR to real-life activations (like Vogue’s interactive mirror that lets you try on outfits virtually), brands are pulling people into their world. In industries like property expect this trend to skyrocket and stay tuned to see our take on this exciting concept!

3. AI-Powered Everything: Smarter, Faster, Better

AI is taking content creation to the next level—think AI-generated videos, images, and voiceovers that make high-quality marketing easier (and cheaper). We did it with our 33 Queens Pde campaign last year and the results are even better than we expected. We’re embracing Ai imagery with even more in the development as we speak!

4. Community-Driven Marketing: People First, Always

We said it last year, and we’ll say it again – it’s not about selling—it’s about connecting. Consumers want to engage with brands that align with their values, and companies are responding by showcasing the people behind the brand. Employee-generated content, behind-the-scenes moments, and real stories are making brands feel more human—and way more relatable.

5. Doing More with Less: The New Marketing Hustle

Budgets are shrinking, but impact isn’t. There’s a lot we can do to still achieve incredible outcomes tell stories that pack a punch, on less. So long as, instead of just showing a product, they’re telling a story—and that’s what really drives engagement.

2025 is all about authenticity, interactivity, and making every marketing dollar work. Brands that get it? They’re the ones that will stand out.

We are booking out quickly for the first half of this year – lets chat about your pipeline and marketing strategy for the year!