28 Aug 2023
Unlocking the Power of Lead Generation – Part 3 of 3
Let’s get down to the nitty gritty. Measuring the success of your campaign is vital in performance marketing. You may be wondering, ‘what platforms should I use?,’ ‘what metrics should I consider?’ ‘how do I know if my campaign is performing well?’ or, ‘when do I optimise and make changes to my campaign?’ We have all the answers for you.
What platform should I measure my digital performance on?
There are many platforms to measure the success of your campaigns.
We recommend Google Analytics (GA). GA isn’t just a snooze-fest of numbers and graphs it can help you determine the effectiveness of your advertising campaign by providing you with insights on how users are interacting with your website. You’ll want to look at:
- the number of visitors
- keywords used to find your site
- the pages visited
- time spent on each page
With this information, you get the inside scoop on which aspects of your advertising campaign are working well, and which may need a little boost. Additionally, GA can assist with tracking the success of specific advertising campaigns against your goals helping determine whether your ads are driving the desired actions from your users, such as making a purchase or filling out a contact form.
What metrics should I look at to measure performance?
There are many ways to measure the performance of digital marketing campaigns. Some common metrics include website traffic, conversion rate, and return on investment (ROI).
The conversion rate is the percentage of website visitors who take a desired action. ROI is a measure of the profit generated from a digital marketing campaign compared to the amount of money invested in it. Other metrics that are commonly used to evaluate digital marketing performance include cost per acquisition (CPA), cost per click (CPC), and click-through rate (CTR).
How do I know if my ad is performing well?
Compare the key metrics to industry benchmarks, this will provide useful insights into the performance of your ad. It is important to also consider the specific goals and objectives of your ad campaign, as well as the target audience and competition in your market.
When do I optimise my ad?
Optimising your ad is an ongoing process that involves making a lot of tweaks and changes. There is no specific time or frequency in which you should optimise your ad, as the best approach will depend on your specific goals and the performance of your ad.
You have to get your geek on and analyse the data or have experts to help you who have an in-depth understanding of what the patterns in the data and insights are telling you, this is where Studio Caviar can help!
Our team live and breathe data, and we love analysing campaign results to deliver even better outcomes. We drill down on the numbers but use the analytics to make recommendations. Connect with us today to talk all things media and analytics.