Caviar is a full-service property and lifestyle agency, providing everything you need to achieve what you want. This includes Marketing, Strategy, Design, Communications, Digital, Events and everything in between.
Consider us as a seamless addition to your marketing team, where we work alongside you as we collaborate to develop effective strategies, take care of the intricate details, and deliver innovative outcomes that exceed your expectations.
Innovative Branding
Considered Design
Creative Campaigns
Signage
Packaging
Art Direction
Copywriting
Marketing Management
Communications
Lead Generation
Content
Media Engagement
Advertising
Campaigns
PR
Websites
UX
Animations
Social Media
Email Marketing
Print Concept and Management
Digital Production
Events
Brand Videos
Photography
Illustration
We exist to help property and lifestyle brands impossible to ignore.
Inquisitive:
We ask the right questions to uncover powerful ideas that hit the mark.
Intimate:
We work closely with you, building real relationships and understanding every detail.
Bold:
We push boundaries to create brands that get noticed and talked about.
What do you do for Caviar?
I oversee strategy, branding, communications, and digital for our clients.
Where have you been?
I’ve worked across Australia and the US on over $3B in projects — from residential and hotels to commercial and BTR.
What is your favourite thing about your role?
I love building brands from the ground up, blending creativity with commercial thinking.
Emma alexander
Founder & Managing Director
What do you do for Caviar?
I lead the charge when it comes to developing creative concepts for clients.
Where have you been?
Over 10 years in graphic design, working with art, fashion and property in Australia, the UK and Amsterdam.
What is your favourite thing about your role?
I bring a fresh, strategic approach to design and always look outside the box, like the 33 Queens Pde example, I wanted to be the first to integrate Ai into a project brand.
Celia Armitage
Creative Director
What do you do for Caviar?
I oversee corporate branding, lead generation and content creation – ensuring everything looks and feels on-brand.
Where have you been?
I have been in the property industry for eight years and have seen significant change in that time, especially when it comes to social media and lead gen – I’m always staying ontop of trends and changes to ensure ROI for our clients.
What is your favourite thing about your role?
I love creating viral content and seeing campaign convert for clients!
Sienna Russo
Brand & Communications Executive
What do you do for Caviar?
I combine big picture thinking with creative storytelling to build brand narratives. That includes developing marketing and communications strategies, defining a brand’s voice and crafting clever copy.
Where have you been?
From messaging frameworks to full-scale campaigns, my work has covered not-for-profit, sport, fashion and consumer brands. That said, property and design has always been my bread and butter.
What is your favourite thing about your role?
For me, it’s all about writing compelling content that drives results for our clients. I love the process of developing meaningful stories that are on brand and on point!
Sandra Borello
Head Copywriter
What do you do for Caviar?
I create brand identities that will hopefully make a mark on the industry.
Where have you been?
I have freelanced as well as worked with studios like Earl St, across property, lifestyle, and creative projects.
What is your favourite thing about your role?
I love designing unique, memorable visual stories and seeing brands come to life.
Tori Furlonger
Senior Graphic Designer
What do you do for Caviar?
I design creative visual assets and help bring brands to life.
Where have you been?
I’ve been with Caviar (previously Metric) for nearly seven years, so I’d say I’m part of the furniture and have worked on all things property and lifestyle over my tenure.
What is your favourite thing about your role?
I bring passion and creativity to every project, always looking for ways to push design boundaries.
Maddy BUlte
Graphic Designer
What do you do for Caviar?
I develop and execute social media content strategies that tell a brand’s story authentically.
Where have you been?
I’ve worked on creating content that elevates social presence for various brands including health and wellness, property, product lines, fashion and beauty.
What is your favourite thing about your role?
I love making brands relatable and engaging through real, honest video content and getting to meet the incredible people behind all of these incredible projects.
Emili Galic
Content Coordinator